How We Segment Your Audience
Transparent analytics process tailored for every client
Our flexible methodology combines rigorous analytics, industry expertise, and local insight. You’ll see every step designed with your business objectives in mind.
Meet Our Analytics Team
Expert analysts with local market understanding
Georgia Wells
Lead Analyst
Core Skills
Georgia leads with depth in market analysis and a collaborative approach to client projects.
Andre Kim
Senior Data Specialist
Tech Focus
Andre specialises in data integrity, ensuring segmentation remains both accurate and actionable.
Rachel Singh
Market Data Manager
Special Strengths
Rachel delivers clear, practical findings and loves translating data into everyday language.
Ben Holloway
Research Coordinator
Project Focus
Ben guides projects smoothly from initial scope to final review and ensures strong communication.
Our Step-by-Step Process
We partner with you through each phase, delivering clarity from the first data review to final actionable segments. Every project is tailored for relevance and compliance.
Initial Consultation & Discovery
We start with a focused session to clarify your business goals, current data, and key challenges. Collaboration at this stage ensures relevant outcomes.
Our Goals
Clarify project objectives and key data sources upfront.
What We Do
Meet with your team, discuss business aims, identify available data, and define the scope of market segmentation required.
How We Do It
Interview key stakeholders, review all current data sources, and co-create precise objectives for segmentation.
Analytics Tools
Interviews, questionnaires, data review tools
Project Results
Project scope document, goal summary, initial timeline
Data Gathering & Quality Review
We collect, examine, and validate relevant data. This step ensures your segmentation starts with strong, accurate information for best impact.
Our Goals
Collect valid, relevant data needed for analysis.
What We Do
Gather internal and external data, perform quality checks, and verify all privacy requirements are met.
How We Do It
Use automated systems and manual checks to identify gaps, ensure privacy, and confirm data relevance.
Analytics Tools
Data validation software, privacy checklists
Project Results
Data inventory, privacy compliance report
Segmentation & Analysis
Core analytics phase where we build segments based on real behaviour and characteristics, solving for meaningful market clusters.
Our Goals
Create actionable segment groups for focused outreach.
What We Do
Apply analytic models to the validated data, define meaningful segments, and review with your team for context.
How We Do It
Run segmentation algorithms, cross-reference with market benchmarks, and validate results for practical use.
Analytics Tools
Analytics platforms, clustering algorithms
Project Results
Segment report, interactive dashboards, action recommendations
Insight Delivery & Review
We present clear results, facilitate discussions, and offer tailored recommendations so your team can move forward confidently.
Our Goals
Enable your team to apply insights and make informed choices.
What We Do
Deliver clear reports, host review sessions, and provide practical guidance for action.
How We Do It
Present segmentation outcomes, answer questions, and advise on next steps for your business.
Analytics Tools
Reporting software, presentation tools
Project Results
Final report, slide deck, follow-up support plan
Choose the Right Approach
Compare segmentation methods for your Australian business needs
pyrenavix
Personalised, data-led service
Australian Data Compliance
Complies with local data privacy laws
Hands-On Collaboration
Direct project guidance from analysts
Customised Segmentation
Tailored to your business needs
Continued Support
Available for post-project help
Generic Analytics
Broad, packaged deliverables
Australian Data Compliance
Complies with local data privacy laws
Hands-On Collaboration
Direct project guidance from analysts
Customised Segmentation
Tailored to your business needs
Continued Support
Available for post-project help
StatBench
Limited local context
Australian Data Compliance
Complies with local data privacy laws
Hands-On Collaboration
Direct project guidance from analysts
Customised Segmentation
Tailored to your business needs
Continued Support
Available for post-project help